In SquareSpace, the social icons are global, meaning an email account belonging to Belinda or Alan is posted to all pages on the site IF the Social Icons option is set to "true."
Otherwise, these icons are associated only with the owner and appear only on their pages.
To have TrueFriend social icons appear in the right places (where you expect to find them), the social icons option must be "true" but the icons must be removed from the individual pages. Odd, but that's the way it works. It may be possible to fake social icons for individuals.